1 of 13
Why Is My Website Not Generating Phone Calls or Leads?
Conversion Strategy
The five conversion leaks on most local business websites, and how to fix each one.
Read the guide

Slate Marketing LLC publishes local SEO, reputation, and conversion guides for Louisville and Cincinnati business owners. Everything here is what we do for clients, written down.
1 of 13
Conversion Strategy
The five conversion leaks on most local business websites, and how to fix each one.
Read the guide2 of 13
Reputation Management
Ask the day the job is done, keep a private feedback line beside it, reactivate past customers, and why manual asking fails.
Read the guide3 of 13
Local SEO
Five pillars, a checklist, and the mistakes that keep contractors out of the Map Pack.
Read the guide4 of 13
Reputation Management
How we earned 15 five-star reviews in under four months, and how to replicate it.
Read the guide5 of 13
Local SEO
Eight Cincinnati SEO companies on the facts they publish, and the framework for choosing between them, including us.
Read the guide6 of 13
Digital Marketing
How Louisville and Cincinnati businesses rank higher, earn more reviews, and convert more traffic with an integrated approach.
Read the guide7 of 13
Web Design
Real 2026 price ranges for DIY builders, freelancers, template agencies, and custom builds, plus the number that matters more than the price.
Read the guide8 of 13
Local SEO
Eighteen items in the order Google weighs them, plus the three mistakes that get contractor profiles suspended.
Read the guide9 of 13
Paid Advertising
Ads rent the phone calls. SEO owns them. When to use each, what each costs, and why the winners run both.
Read the guide10 of 13
Local SEO
Eight Louisville SEO companies compared on who they serve, what's included, the price they publish and their contract terms, then the twelve-question scorecard we judged them by.
Read the guide11 of 13
Digital Marketing
Eight Louisville agencies compared on what they do and the minimums and rates they list on Clutch and The Manifest, the contractor specialists that serve Louisville, and where a two-founder shop with public prices fits.
Read the guide12 of 13
Digital Marketing
Slate Marketing LLC compares ten Lexington agencies on what they do and the minimums, rates and reviews they list on Clutch, and shows where a two-founder shop with public prices fits.
Read the guide13 of 13
Digital Marketing
Slate Marketing LLC compares ten Cincinnati agencies on what they do and the minimums, rates and reviews they list on Clutch, and shows where a two-founder shop with public prices fits.
Read the guideFifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.