1 of 6
Google Business Profile optimization
A full audit and rebuild of your profile around the local keywords that convert: categories, services, posts, Q&A, and a photo strategy. A tuned profile can reach the Map Pack in weeks, not months.
Local SEO Services
| A Local SEO Agency, Map Pack First | Slate MarketingLocal SEO services from Slate Marketing LLC, a local SEO agency for Louisville and Southern Indiana, put home service businesses and local companies in Google's Map Pack. Your Google Business Profile rebuilt in the first thirty days, pages added every month for the searches your customers actually type, and a report you can read in five minutes. $497 a month per location, setup included, on a six-month plan.
SEO and Map Pack Rankings, in detail.
You can be the best crew in the city and still lose the job to a competitor whose only advantage is that Google shows them first. That is the Invisibility Trap, and it does not fix itself.
2 of 6
Citation building and NAP consistency
We submit your business to the high-authority directories and fix every mismatched name, address, and phone number that quietly erodes your rankings across Louisville and Southern Indiana.
3 of 6
On-page authority
Clean HTML, schema markup, and dedicated service and location pages so Google knows exactly what you do and where you do it.
4 of 6
Review velocity feeds rankings
Reviews are the strongest Map Pack lever. Our reputation system delivers a steady stream of real five-star reviews straight into your ranking power.
5 of 6
Monthly reporting you can verify
Exact keyword positions, Map Pack movement, traffic, and new reviews. No template reports. Real data you can check yourself.
6 of 6
Technical SEO
Core Web Vitals, structured data, sitemap management, and indexing fixes so every page you publish actually gets crawled and ranked.
SEO and Map Pack Rankings ships inside The Adaptive Package. The website alone, with no SEO, is Website only. Prices are fixed; the free audit does not change them.
Local SEO Services: the straight answer
Slate Marketing LLC provides local SEO services for home service businesses and other local companies across Louisville, Kentucky and Southern Indiana. Local SEO is the work of making a business appear in Google's Map Pack, the three map listings above the organic results, for searches like roofer near me or plumber Louisville; our free Map Pack checklist lists the twenty steps. Slate Marketing LLC, a marketing agency based in New Albany, Indiana, provides local SEO for service businesses across Louisville, Southern Indiana, Lexington, and Cincinnati. The work has four parts: a Google Business Profile with the right categories, services, photos, and weekly posts; citations that list the same name, address, and phone on every directory Google checks, with a citation cleanup service for the listings that don't; a page for every service and every city the business serves; and a steady flow of recent reviews, plus the organic SEO and on-page optimization that make the website itself rank. The profile and the first fixes usually move the map results within weeks to a few months, depending on the trade and the review history. These affordable local SEO services are $497 a month per location, include reputation management, and run on a six-month plan, then month to month. For contractors, it is the core of our home service marketing in Louisville.
Pillar and cluster
This page is the pillar. Every town and service is a cluster.
Under this page sit one page per part of local SEO and one per market, Louisville SEO, Jeffersonville SEO and the rest, and each links back up here. That depth on one topic is what tells Google the site is an authority on local SEO in Kentuckiana, instead of one page hoping to rank everywhere.
Jack leads SEO at Slate
In the first thirty days we rebuild the Google Business Profile and fix the services, then we rebuild what is above the fold on the homepage, ideally with a video of the owner saying what they do. What we do not do is publish two hundred pages at once. That reads as spam. We build the hierarchy over time: the service page, then the pages under it, and we point the pages that already rank at the new ones.
Whether we can promise the Map Pack depends on the business. If you have five customers in your history, nobody can promise it. If you have two thousand and we get the reviews moving, we are very confident. And the Map Pack rotates, so staying in it is monthly work, not a lock.
E-E-A-T is not a checklist you add to a page. Google's own John Mueller has said you cannot add it, and that a bio with a fake photo and a fake LinkedIn fools nobody. Trust is earned in results: real reviews, real photos, real answers. For a local service business it is not an algorithm factor, it is whether a homeowner believes you.
Which kind of SEO do you need?
Each is its own page: what it covers, who it is for, and what it includes.
Local SEO and Map Pack Services
Contractors who are buried below competitors with worse reviews and want the map spot back.
Google Business Profile Optimization
Trades owners in Louisville and Southern Indiana whose profile was set up once and left alone.
Citation Building and NAP Cleanup
Businesses that have moved, changed numbers or rebranded and never cleaned up the trail.
Technical SEO and Website Speed Optimization
Businesses whose site was built years ago, edited by many hands, and now feels slow.
Local Link Building
Businesses whose pages are good and already indexed but stuck on page three or beyond.
AI Search Optimization
Owners already ranking locally who want to stay visible as search moves into assistants.
Contractor SEO Louisville
Louisville contractors covering the whole metro who rank in one suburb and nowhere else.
Roofing SEO Company
Established roofers losing storm season to companies that only show up when the weather does.
HVAC SEO Services
HVAC companies busy in the peaks and quiet in the shoulders who want the phone steady all year.
SEO for Plumbers
Plumbers with a truck on the road at night who are still losing those calls to a competitor's map listing.
Landscaping SEO
Landscape companies that want the big projects, not just the mowing route.
Louisville Attorney SEO
Solo and small firms in Louisville that get referrals but nothing from search.
WordPress SEO
Owners who like their WordPress site and want it to rank instead of replacing it.
Monthly SEO Services
Owners comparing retainers who want to know exactly what the month buys.
Electrician SEO Louisville
Licensed electricians in the Louisville metro who get referrals from builders and nothing from search.
Small Business SEO Louisville
Owner-operators in Louisville who have been quoted corporate retainers for a local problem.
SEO Consultant Louisville
Owners who want a straight answer about their rankings before they hire anyone.
What changes once local SEO is running?
- Top-3 Map Pack visibility
- Calls from buyers ready to book
- A profile competitors cannot copy
Start with a free visibility audit. Fifteen minutes, and you leave knowing exactly where the leads are leaking.
★★★★★
Slate Marketing recently worked to help revamp my website. Not only was it priced well but I was happy to have another option to manage my domain. The attention to detail and overall look of the site is refreshing and just looks great, especially for the quick turnaround.
★★★★★
I first connected with Jack at Slate Marketing to help get my business name out there. It soon became obvious he and his team had an excellent approach to helping smaller businesses gain momentum. Slate Marketing has become a go-to resource for myself and my clients when tasks fall outside my wheelhouse.
Rated 5.0 on Google from 18 reviews. Read all reviews
Websites we have shipped for SEO clients and their neighbors.
Every one replaced a template with a fast, conversion-first site. Arrow through them, or let them play.
4 sites built for local businesses. See the full portfolio
How does it start?
Three steps, then the phone rings.
1
Audit the profile and the pack
Fifteen minutes on a call. We pull your Google Business Profile, the three businesses above you, and the searches your town actually types.
2
Rebuild the profile, then the pages
The profile and its services are fixed in the first thirty days. Pages for each service and town follow month by month, linked from the pages that already rank.
3
Read one report a month
Rankings by town, new reviews, calls. Five minutes to read, and the list of what was done sits next to the number.
What it costs
Prices are fixed and public: $229 to $497 a month for the core plans, on a six-month plan that then runs month to month. The free fifteen-minute audit is the first step, and it does not change the price. SEO can run on its own or as part of a bigger plan.
SEO questions, answered.
How long does local SEO take to work in Louisville?
Profile and citation fixes show first, often within weeks. Traffic and lead growth compound over three to six months, and we ask for that long. How fast the Map Pack moves depends on your trade and your review history, so we tell you on the audit what is realistic before you spend anything.
Do you guarantee first-page rankings?
No honest agency can promise exact positions, and the Map Pack rotates. What we promise is the work we control: your Google profile rebuilt in 30 days and a number every Monday, or month 7 is free. Rankings, reviews and calls are never guaranteed.
What is the Google Map Pack?
The three local listings at the top of Google results for searches like 'roofer near me.' Those three spots take the majority of local clicks, which is why our whole program is built around earning one.
How much does an SEO agency charge?
Most local SEO agencies charge a few hundred to a few thousand dollars a month. Slate publishes one price: The Adaptive Package is $497 a month per location, setup included, on a six-month plan, then month to month. Every plan is listed on our pricing page.
Is it worth hiring an SEO agency?
It is worth it when the calls and booked jobs it brings in pay more than the monthly fee. Ask any agency how it will count those calls before you sign. We report them every Monday, and we never promise a ranking, because nobody honest can.
People also ask about local SEO in Louisville.
The questions owners type into Google about SEO, answered the way we answer them on the phone.
What is the difference between local SEO and regular SEO?
Local SEO wins the map and the searches with a place in them, such as plumber Louisville, and it runs on your Google Business Profile, your listings and your reviews. Regular SEO wins informational searches with content and links. A local service business needs the first one first.
Do I need a new website to rank in the Map Pack?
Not always. The Map Pack is mostly the profile, listings and reviews. A slow site with no service pages does hold you back in the regular results, and we tell you on the audit whether yours does.
Why did my rankings drop after I was in the Map Pack?
The pack rotates with distance, recent reviews and profile activity. A competitor who gets ten reviews in a month moves. Staying in it is monthly work: new reviews, weekly posts, pages for each town.
Guides on local SEO
You work with the founders.
Jack Moutardier and Daxton Noe run every account directly. No account manager, no handoff, no junior doing the work while someone else takes the call. Rated 5.0 from 18 Google reviews.
Why owners pick Slate over bigger agencies
Eighteen five-star reviews in seven months
Slate Marketing signed its first client seven months ago and already has 18 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
A six-month term, not a lock-in
SEO takes about six months to show, so every plan starts with six months, then runs month to month. Leave early with 30 days' notice and one month's fee. No two-year lock, no auto-renewal trap.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A promise we can be checked on, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. What we promise is the work we control: your Google profile rebuilt in 30 days and a number every Monday, or month 7 is free.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.