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Plain-English practice pages
A page for each practice area and each county you take cases in, written to answer what the person actually typed, not to list credentials.
Law Firm Marketing
| Cases From the People Searching Tonight | Slate MarketingMarketing for law firms and attorneys in Louisville, Kentucky and Southern Indiana from Slate Marketing LLC gets the phone ringing. Someone searching for a lawyer at 11 p.m. is scared, in a hurry, and reading reviews. The firm whose site answers the question in plain English and makes the call one tap away gets the consultation.
What we build for law firms and attorneys.
Local practices are chosen on the map, the reviews and how easy it is to book. Every piece below is built around those three.
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Reviews, handled carefully
Clients of a law firm are often private. We ask every client the same way, in language that respects that, and reply to every review without revealing anything.
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The Map Pack for your practice area
Google Business Profile categories, listings and reviews built around the searches that produce cases, such as car accident lawyer Louisville.
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Ads on the searches that mean a case
Google Ads and Local Services Ads on bottom-of-funnel searches only, with a landing page per practice area and every call tracked.
Month to month, every price on the site. Book a free audit.
Home services is who we usually work with, but a dentist, a law firm or a tire shop has the same problem: the people who need you are searching, and whoever shows up first with real reviews gets the call.
When I call a client I want to talk golf for five minutes first. I want them to text me the minute something is wrong so I can be on it. If you can only reach a company through a ticket, that is not a relationship.
Searches we win for you.
car accident lawyer LouisvilleDUI attorney near mefamily law attorney Louisville KYpersonal injury lawyer Southern Indianaestate planning attorney Louisville
These searches are won with Map Pack SEO, a site built for phones, and ads on buying-intent phrases. Reviews come from the Review Velocity System.
Where we do it
People also ask
Can a law firm run Google Ads?
Yes, and the searches are expensive, so the campaign is narrow: one practice area, one landing page, the counties you take cases in, and every call tracked.
How does a law firm get reviews without discussing cases?
Ask every client the same way, in language that respects their privacy, and reply to reviews without a word about the matter. The reviews build the profile; the replies show the care.
Guides for owners
Sites built for businesses like yours.
Gaw's Concrete
Concrete contractor · Louisville, KY
A dated template site rebuilt as a fast, dark, conversion-first contractor site with a free-estimate funnel and service pages for driveways, patios, and block walls.
Rebuilt in days. Five-star review from the owner on launch.
Kentucky Current Swim Club
Youth sports club · Louisville, KY
A clean program site with schedules, coach profiles, and registration paths, designed for parents on phones.
Program information found in one tap instead of a PDF.
Three steps, then the phone rings.
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Book a free visibility audit
Fifteen minutes. We show you exactly where Louisville customers are finding your competitors instead of you.
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We build your system
Website, Map Pack SEO, reviews, ads, and social, built as one engine and live within weeks, not quarters.
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You take the calls
Rankings climb, reviews compound, and your phone rings with buyers who already chose you. You run the business.
What it costs
Cost depends on your trade, your market, and how many competitors already hold the Map Pack, so it is scoped on a free fifteen-minute audit rather than quoted from a list.
Law Firms and Attorneys questions.
Do you work with law firms?
Yes. Home services is who we usually work with, and the problem is the same for a law firm: the people who need you are searching tonight, and the firm that shows up first with real reviews and a clear answer gets the call.
Can you market a firm without talking about our cases?
Yes. Practice-area pages, reviews and ads do not need client details. Everything we publish is reviewed by you before it goes live.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.