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Built from scratch, never a template
Every layout decision is made for your market and your customer. Clear calls to action, trust signals up top, and a mobile-first structure for how people actually hire.
Website Design Services
| Turn Visitors Into Booked Jobs | Slate MarketingWebsite design from Slate Marketing LLC turns the click into a call for home service businesses and local companies in Louisville, Southern Indiana and Cincinnati. Every site is built around one path, from the search to your phone, and ships in weeks with the speed, hosting and reviews already in it. It comes inside The Adaptive Package, or as Website only from $147 a month, and the domain and code are yours.
Conversion-Focused Web Design, in detail.
You paid for a website and got a brochure. It looks fine, loads slowly, and buries the phone number. Meanwhile the visitor calls the next result on Google.
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Mobile first, tap to call
Most local searches happen on a phone. Every site loads fast and makes calling you a one-tap action, which matters most for emergency searches like 'HVAC repair Louisville.'
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Layouts that convert
Calls to action, reviews, and contact options are placed where local buyers look. We build the path from visitor to booked job.
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Local SEO built in from day one
Proper HTML, schema markup, service pages, and location pages so the site ranks for high-intent searches the moment it launches.
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Live five-star review widget
Your latest Google reviews render on the site so trust is visible at the exact moment a visitor decides whether to call.
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Fast and Google-ready
Sub-two-second loads, passing Core Web Vitals, and structured data so Google knows what you do and where.
Conversion-Focused Web Design ships inside The Adaptive Package. The website alone, with no SEO, is Website only. Prices are fixed; the free audit does not change them.
Website Design Services: the straight answer
Slate Marketing LLC builds custom websites for home service businesses, real estate offices, law firms, dental practices and other local companies, from Louisville web design to Southern Indiana and Cincinnati. Every site is designed around one path: a homeowner searches, lands on the site, and calls. That means sub-two-second load times on a phone, a tap-to-call button on every screen, live Google reviews where the visitor decides, and a page for every service and every city the business works in, structured for local search from day one. No templates or page builders are used, and the client owns the domain, the content, and the design. A site that already ranks gets a website redesign that keeps its addresses. The site is built and kept up inside The Adaptive Package, or as Website only from $147 a month, and if the client ever leaves, the domain and the site's code go with them. Most sites launch in two to four weeks.
Jack leads web design at Slate
Jon McNeill cut Tesla's checkout from 64 clicks to 12 and sales took off. Every click and every sentence a visitor has to work through costs you. So the headline says what you do and why you are the pick, the reviews sit right beside it, and the form is short.
Al's Comfort Technologies in Cincinnati is the one I point to. Their phone rings all day now. We did not build something flashy. We made the site easier to understand and a little cleaner. That is the whole trick.
One of our clients had been burned twice by lead-gen companies in other states and had lost money on Facebook ads before we met. We built him a full website for under $150 a month, bought the domain in his name, and told him what we tell everyone: the day you stop working with us, the domain and the code are yours. He is still with us.
Which kind of web design do you need?
Each is its own page: what it covers, who it is for, and what it includes.
Contractor Website Design
Contractors whose current site gets visits and no calls, or who never had one built properly.
Landing Page Design
Anyone running ads to a home page, or about to.
Website Redesign
Businesses with a site that ranks a little, converts badly, and cannot afford to start over from zero.
Roofing Website Design
Roofers whose site is a logo and a phone number, or a template shared with a hundred other roofers.
HVAC Website Design
HVAC companies whose website was built by the software vendor and looks like every other one in town.
Plumber Website Design
Plumbers whose site lists services in a table and hides the phone number in the footer.
Conversion Rate Optimization
Businesses with steady traffic from ads or the map and a phone that does not ring enough.
Website Maintenance and Hosting
Businesses whose site was built once and has not been touched since, or whose developer has moved on.
Small Business Website Design Louisville
Louisville owners whose site looks fine but never makes the phone ring, or who have no site at all.
What changes once the new website is live?
- More calls from the traffic you already have
- A site that ranks on launch
- Full ownership of your domain and content
Start with a free visibility audit. Fifteen minutes, and you leave knowing exactly where the leads are leaking.
★★★★★
As a new business owner and full-time blue-collar worker, wearing every hat has been challenging to say the least. Marketing, SEO, website development, and all the behind-the-scenes work are outside my area of expertise. Slate Marketing has taken all of that off my plate and I couldn't be more grateful.
★★★★★
Quick to respond to all messages and the website is amazing.
Rated 5.0 on Google from 18 reviews. Read all reviews
Websites we have shipped for web design clients and their neighbors.
Every one replaced a template with a fast, conversion-first site. Arrow through them, or let them play.
4 sites built for local businesses. See the full portfolio
How does it start?
Three steps, then the phone rings.
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Decide the one path
What the visitor should do, in one tap. Everything on the site is built to get them there faster.
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Build it from your real photos
Two to four weeks after we have your content: fast on a phone, reviews beside the headline, a page per service and town.
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Launch with the rankings intact
Old addresses redirected, the domain in your name, hosting and updates handled from here on.
What it costs
Prices are fixed and public: $229 to $497 a month for the core plans, on a six-month plan that then runs month to month. The free fifteen-minute audit is the first step, and it does not change the price. Web Design can run on its own or as part of a bigger plan.
Web Design questions, answered.
How long does a website build take?
Most sites launch in two to four weeks after we have your content and approvals. You have input at every step.
Will my new website rank on Google?
Every website Slate Marketing LLC builds ships with local SEO structure as the foundation, not an add-on: title tags, schema, location pages, and mobile optimization ship with every build.
What makes this different from a DIY builder?
DIY builders produce generic templates. We build around your service area, your keywords, and your customer's journey so every layout choice earns a call.
Who owns the domain and the site?
You do. If you already have a domain, keep it. If you do not, we buy it for you, and the day you stop working with us it is transferred to you, along with the site's code if you want it. We do not hold clients hostage.
What does a website cost?
The website is included in The Adaptive Package, which is $497 a month per location with setup included. Website only, with no SEO, starts at $147 a month. The price is fixed; the audit does not change it.
People also ask about web design in Louisville.
The questions owners type into Google about web design, answered the way we answer them on the phone.
Should I use WordPress, Wix or a custom build?
Wix and other builders are fine for a brochure and poor for ranking; WordPress works if someone maintains it. We build custom because it loads faster, ranks better and is yours to keep, and we price it monthly so the cost is close to a builder.
How many pages does a local business website need?
One per service you want calls for and one per town you want to rank in, plus the home page, about, reviews and contact. A plumber covering six towns and four services is usually twenty to thirty pages, added over time.
Will you fix my current site instead of rebuilding it?
Yes, when it is worth fixing. If it ranks and the problems are speed, structure and the headline, a redesign keeps the addresses that rank. If it is a page builder with no service pages, a rebuild is cheaper than the surgery.
Guides on web design
You work with the founders.
Jack Moutardier and Daxton Noe run every account directly. No account manager, no handoff, no junior doing the work while someone else takes the call. Rated 5.0 from 18 Google reviews.
Why owners pick Slate over bigger agencies
Eighteen five-star reviews in seven months
Slate Marketing signed its first client seven months ago and already has 18 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
A six-month term, not a lock-in
SEO takes about six months to show, so every plan starts with six months, then runs month to month. Leave early with 30 days' notice and one month's fee. No two-year lock, no auto-renewal trap.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A promise we can be checked on, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. What we promise is the work we control: your Google profile rebuilt in 30 days and a number every Monday, or month 7 is free.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.