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Buying-intent keywords only
We bid on searches that signal a job is about to be booked and exclude everything else with tight match types and negative lists.
Louisville PPC Agency
| Only Pay for People Ready to Hire | Slate MarketingSlate Marketing LLC is a Louisville PPC and Google Ads agency that pays only for people ready to hire. Buying-intent searches only, a landing page for every campaign, and conversion tracking we look at every day, so the money you spend on clicks turns into booked jobs. From $499 a month plus 12% of spend.
Paid Ads: Google, LSA and Meta, in detail.
Boosted posts and broad-match campaigns burn budget on tire kickers. The competitor winning your market is bidding on the exact phrases people type when they are ready to book.
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Dedicated landing pages
Every campaign lands on a purpose-built page with one action, proof, and a tap-to-call button. Never your homepage.
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Local Services Ads setup
Google Guaranteed listings for eligible trades, so you appear above the map with a badge homeowners trust.
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Meta ads that show the work
Facebook and Instagram campaigns built from your finished jobs, aimed at the neighborhoods you want more of, with lead forms that go straight to your phone.
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Your account, your spend
Ad spend is paid to Google or Meta from your own account, which you keep. We charge a flat retainer plus a share of spend, never a fee per lead, and you see where every dollar went.
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Call tracking and reporting
Recorded calls, cost per booked job, and a monthly report that shows what each dollar bought.
Paid Ads: Google, LSA and Meta ships inside the The Louisville Omnipresence Build and, where noted, the The Core Local Foundation. It is scoped to your market on a free audit.
Louisville PPC Agency: the straight answer
Slate Marketing LLC is a Louisville advertising agency that manages pay-per-click advertising, Google Ads, and Local Services Ads for home service businesses and other local companies in Louisville, Southern Indiana, and Cincinnati. Both founders are Google Ads certified and run every campaign directly. Campaigns target buying-intent searches only, such as emergency plumber Louisville or roof repair near me, and send each click to a dedicated landing page built for that search, with a tap-to-call button, reviews, and a short form. Call tracking and form tracking show which searches produced jobs, so budget moves toward the ZIP codes and job types that pay. In most Louisville trades a workable budget starts around $1,500 a month in ad spend, paid to Google from the client's own account. Management is $499 a month plus 12% of ad spend, checked daily, and Slate never charges per lead.
Founder oversight
Daxton runs the ads himself.
There is no junior account rep between you and your campaigns. Co-founder Daxton Noe builds and checks every ad account, and when something needs a decision you talk to him, not a ticket queue.
Daxton leads paid ads at Slate
Owners waste ad money on top-of-funnel searches. If you are a plumber you want water heater repair Louisville, not how does a water heater work. The person typing the first one is hiring today.
Conversion tracking shows you where people drop out of a funnel. If everyone quits on one question, reword it or cut it. And ads are not set-and-forget. That is thousands of dollars a month; we look at them every day.
Nobody honest can guarantee results in marketing. If someone promises you thirty leads in thirty days, the leads will be junk. What we guarantee is that you will be satisfied with the work, and if you are not, we keep working until you are.
Which kind of paid ads do you need?
Each is its own page: what it covers, who it is for, and what it includes.
Local Services Ads Management
Licensed trades that are eligible for the badge and either not using it or paying for leads they never wanted.
Facebook and Instagram Ads for Contractors
Contractors with photogenic work, patios, roofs, remodels, who want a steady stream of estimate requests between searches.
Google Ads for Roofers
Roofers who lose storm week to companies with bigger budgets and want a plan ready before the next one.
HVAC PPC Management
HVAC companies whose ads run out of budget on the days that matter most.
Google Ads for Plumbers
Plumbers who answer the phone at night and want the searches to match.
Advertising Agency Louisville
Louisville contractors and service businesses that want ads judged by booked jobs, not impressions.
What changes once the ads are running?
- Predictable lead flow while SEO compounds
- Lower cost per booked job
- Every dollar traced to a call
Start with a free visibility audit. Fifteen minutes, and you leave knowing exactly where the leads are leaking.
★★★★★
Straight to the point on business wise and turned out great.
★★★★★
5 star services. Quick to respond. Very great overall!
Rated 5.0 on Google from 17 reviews. Read all reviews
Websites we have shipped for paid ads clients and their neighbors.
Every one replaced a template with a fast, conversion-first site. Arrow through them, or let them play.
4 sites built for local businesses. See the full portfolio
How does it start?
Three steps, then the phone rings.
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Pick the searches that mean a job
Emergency, repair, install and quote searches in your radius. Research searches excluded before the first dollar.
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Build a page for each campaign
One page, one action, your reviews beside the button, and tracking on every call and form.
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Cut what does not convert, weekly
Every call scored, every keyword judged on jobs, budget moved toward the ZIPs and job types that pay.
What it costs
Cost depends on your trade, your market, and how many competitors already hold the Map Pack, so it is scoped on a free fifteen-minute audit rather than quoted from a list. Paid Ads can run on its own or as part of the full build.
Paid Ads questions, answered.
How much should a Louisville contractor spend on Google Ads?
Most local service businesses start between $1,000 and $3,000 per month in ad spend, paid to Google from your own account. Management is $499 a month plus 12% of ad spend, and we tell you on the audit whether ads are worth running for your trade at all.
Are you Google Ads certified?
Slate Marketing LLC manages Google Ads in house. Both founders hold Google Ads certification and manage every campaign directly.
Do ads work without SEO?
They work, but they stop the day you stop paying. We pair ads with local SEO so paid leads cover today while organic rankings build the asset.
Do you do pay-per-lead?
No. Pay-per-lead means the agency controls the spend and the numbers get murky. You control the budget in your own account, we charge a flat retainer plus 12% of spend, and every call is tracked to the search that produced it.
People also ask about Google Ads in Louisville.
The questions owners type into Google about paid ads, answered the way we answer them on the phone.
What is a good cost per lead for a home service business?
It depends on the job value. $30 to $80 a lead is common for repair trades in Louisville; a roofing lead can cost more and still pay. Judge it on booked jobs, not on the cost of the click.
Google Ads or Local Services Ads first?
For eligible trades, Local Services Ads first: you pay per lead, the Google Guaranteed badge sits above the map, and it ranks on reviews. Then search ads for the jobs and areas LSA does not cover. Most trades run both.
Why are my ads getting clicks but no calls?
Usually the clicks land on the home page, or the keywords include research searches. The fix is a landing page per campaign with the number at the top and negative keywords that cut the how-to searches.
Guides on Google Ads
You work with the founders.
Jack Moutardier and Daxton Noe run every account directly. No account manager, no handoff, no junior doing the work while someone else takes the call. Rated 5.0 from 17 Google reviews.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.