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Review repurposing
Every new five-star review becomes a branded post with a photo of the finished job. Proof compounds across channels.
Social Media Marketing
| Proof of Work Everywhere They Look | Slate MarketingSocial media management in Louisville from Slate Marketing LLC shows the work your customers already trust. Finished jobs and five-star reviews become the posts, so the homeowner who finds you on the map finds proof of your work everywhere else too.
Social Authority and Content, in detail.
A profile that has not posted since last spring reads as a business that might not answer the phone. Silence costs trust, and trust costs jobs.
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Google Business Profile posts
Weekly posts and photo updates keep your profile active, which Google rewards with better local visibility.
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Job photo and short video content
Before-and-after sets and short clips shot for phones, formatted for Reels, Shorts, and Facebook.
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Consistent brand voice
One tone across the website, ads, reviews, and social. The same business a customer met on Google is the one they meet on Instagram.
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Real photos only
Your finished work, your truck, your crew. Never a generated picture of someone else in a different company's shirt, which is the fastest way to lose a homeowner's trust.
Social Authority and Content ships inside The Adaptive Package. The website alone, with no SEO, is Website only. Prices are fixed; the free audit does not change them.
Social Media Marketing: the straight answer
Slate Marketing LLC provides social media marketing for local service businesses in Louisville, Southern Indiana, and Cincinnati as an authority signal, not a vanity channel. The program, social media management built for contractors, posts finished work, seasonal reminders, and review highlights to Google Business Profile, Facebook, and Instagram every week, with YouTube Shorts and TikTok added when a business's customers are there. Each five-star review becomes a post with a photo of the job, and each post is written to name the service and the area, so the profiles a homeowner checks before calling all show recent local work. Every post comes from our content creation for contractors, made from the business's real photos; Slate never uses generated images, on a client's pages or its own. Social is not sold on its own: your 5 star reviews post to social every Monday on every plan.
Jack leads social media at Slate
Post your real work. A roofer's before-and-after is the most convincing thing on the internet. Post your reviews. If you are a real estate office, post the listings, the just-solds and the price drops.
An AI picture of some guy in a different company's shirt fixing a water heater is the worst thing you can post. We never use them, on our clients' pages or on this site.
Which kind of social media do you need?
Each is its own page: what it covers, who it is for, and what it includes.
Social Media Management for Contractors
Busy contractors whose last post was months ago and who know homeowners are looking.
Content Creation for Contractors
Contractors with great work and a camera roll full of it that never goes anywhere.
What changes once social is handled?
- An active presence on every platform
- Reviews working as content
- A brand that looks as good as the work
Start with a free visibility audit. Fifteen minutes, and you leave knowing exactly where the leads are leaking.
★★★★★
Slate Marketing recently worked to help revamp my website. Not only was it priced well but I was happy to have another option to manage my domain. The attention to detail and overall look of the site is refreshing and just looks great, especially for the quick turnaround.
★★★★★
I first connected with Jack at Slate Marketing to help get my business name out there. It soon became obvious he and his team had an excellent approach to helping smaller businesses gain momentum. Slate Marketing has become a go-to resource for myself and my clients when tasks fall outside my wheelhouse.
Rated 5.0 on Google from 22 reviews. Read all reviews
Websites we have shipped for social media clients and their neighbors.
Every one replaced a template with a fast, conversion-first site. Arrow through them, or let them play.
4 sites built for local businesses. See the full portfolio
How does it start?
Three steps, then the phone rings.
1
Collect the real photos
Job photos from your phone are enough. Before and after, the truck, the crew, the finished work.
2
Post every week, everywhere a customer checks
Google Business Profile, Facebook and Instagram, with the service and the area named in every post.
3
Turn every review into a post
Each new five-star review becomes a branded post with the job photo, so the proof compounds.
What it costs
Prices are fixed and public: $229 to $497 a month for the core plans, on a six-month plan that then runs month to month. The free fifteen-minute audit is the first step, and it does not change the price. Social Media can run on its own or as part of a bigger plan.
Social Media questions, answered.
Which platforms do you manage?
Google Business Profile, Facebook, and Instagram by default, with YouTube Shorts and TikTok available for businesses whose customers are there.
Do I need to send you content?
Job photos from your phone are enough. We handle captions, design, scheduling, and posting.
People also ask about social media in Louisville.
The questions owners type into Google about social media, answered the way we answer them on the phone.
How often should a local business post?
Once or twice a week, every week, beats daily for a month and then silence. The point is that a homeowner who checks your page sees recent work.
Do I need TikTok?
Only if your customers are there. Most home service businesses get more from Google Business Profile posts and Facebook than from any short-video platform, so we start there.
What do you post if I don't have photos?
We start with the reviews, which become posts on their own, and we send you a one-line list of what to photograph on the next job. Real photos arrive within a week of starting.
Full answers: What is social media marketing called?
Guides on social media
You work with the founders.
Jack Moutardier and Daxton Noe run every account directly. No account manager, no handoff, no junior doing the work while someone else takes the call. Rated 5.0 from 22 Google reviews.
Why owners pick Slate over bigger agencies
Twenty-two five-star reviews in seven months
Slate Marketing signed its first client seven months ago and already has 22 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
A six-month term, not a lock-in
SEO takes about six months to show, so every plan starts with six months, then runs month to month. Leave early with 30 days' notice and one month's fee. No two-year lock, no auto-renewal trap.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A promise we can be checked on, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. What we promise is the work we control: your Google profile rebuilt in 30 days and a number every Monday, or month 7 is free.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.