Website ROI Calculator | See Your Lost Revenue | Slate Marketing
Most local businesses lose thousands of dollars every month through a website that does not convert. Use our free ROI calculator below to see how much revenue you are leaving on the table. And how much you could get back with a high converting website from Slate Marketing.
Adjust the sliders to match your business. Our calculator uses a conservative 35% conversion lift based on real client data from businesses we have worked with across Louisville, Cincinnati, and Southern Indiana. See our pricing or read the guide to fixing low lead websites.
Projected Impact
Current Monthly Revenue (Est.)
$30,000
New Monthly Revenue (Est.)
$40,500
*Based on our average 35% conversion lift
Lost Revenue Recovered (Yearly)
+$126,000
How we calculate your potential ROI
Our ROI calculator uses three inputs. Your monthly website visitors, your current conversion rate, and your average customer value. We apply a conservative 35% conversion rate lift based on real data from local businesses we have worked with across Louisville, Cincinnati, and Southern Indiana.
The calculator shows your current monthly revenue versus your projected revenue after a Slate Marketing website rebuild. The difference is the revenue you are losing right now to a website that does not turn visitors into leads.
Ready to stop losing revenue? Start with a free Online Visibility Audit. We will show you exactly what is holding your current website back. And what a high converting replacement could do for your bottom line.
Why website conversion matters more than traffic
Most local business owners focus on getting more visitors and ignore what happens after the visitor lands. But doubling your traffic with a 1% conversion rate makes the same revenue as your current traffic at 2%. Conversion is the lever that turns the traffic you already pay for into actual jobs.
That is why every High Conversion Web Engine build starts with conversion, not looks. We map the path from landing page to phone call, remove the friction, and build the page around the action you want the visitor to take. The 35% lift in this calculator is conservative, drawn from real client data across Louisville, Cincinnati, and Southern Indiana.
Run the numbers above with your own inputs. If the recovered revenue is way more than the cost of a new site, the decision makes itself. If it is not, we will tell you that on the free audit call rather than sell you something you do not need.
Frequently asked ROI questions
Is the 35% conversion lift realistic for my business?+
It is conservative based on real client outcomes. Some service businesses see higher lifts when their old site was really weak. Others see less when they already had a decent site. The free audit gives you a site specific estimate rather than a blanket average.
Does this calculator account for SEO and ad traffic growth?+
No, it only looks at the conversion rate lift from a website rebuild alone. Local SEO and paid ads add more traffic on top, which compounds the revenue shown here. Use this number as a floor, not a ceiling.
What if my average customer value is higher than the slider max?+
The slider caps at $20,000 for ease of use. If your customer value is higher, the recovered revenue scales up the same way. Book a free audit and we will model it for your real numbers.