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Emergency-ready mobile design
Most home service searches happen on a phone in a hurry. Your Call Now button is always visible and one tap away.


Slate Marketing LLC provides home service marketing for contractors in Louisville, Kentucky and Southern Indiana. Contractor marketing comes down to one moment: when the AC dies or the roof leaks, the contractor with reviews up front and a one-tap call gets the job, and that is the only kind of site we build.
Trades sell on trust and speed. Every piece below is built around reviews, phones, and the Map Pack.
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Most home service searches happen on a phone in a hurry. Your Call Now button is always visible and one tap away.
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A dedicated page for every city and county you serve, so you rank across your whole territory instead of one zip code.
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A request goes out after every completed job. More five-star reviews mean higher Map Pack rankings and more trust.
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Before-and-after photos with local SEO tags that prove your skill to a skeptical homeowner.
Every price on the site, on a six-month plan that then runs month to month. Book a free audit.

A plumbing customer needs you in the next hour. A roofing customer might take weeks, until water comes through the ceiling and they need a tarp tonight. Both sites have to make contacting you instant.
The most common thing we find is a website that is backwards. The headline is the company's history when the visitor wants to know, can you fix my water heater? Your homepage should say: we are a plumbing company in Louisville and we will have it fixed within 24 hours. Say who you are, put your pricing up if you have it, make your Google Business Profile and your website tell the same story, and ask every customer for a review. None of that is backend SEO. It is the front end making sense.
These searches are won with Map Pack SEO, a site built for phones, and ads on buying-intent phrases. Reviews come from the Review Velocity System.
It works best for a one-truck business, because the map ranks on reviews and a complete profile, not on size. Most of our clients are owner-operators.
Reviews and the Google Business Profile, because they are free and they move the map. Then a site that turns the visit into a call. Ads last, once the site can convert them.

Concrete contractor · Louisville, KY
A dated template site rebuilt as a fast, dark, conversion-first contractor site with a free-estimate funnel and service pages for driveways, patios, and block walls.
Rebuilt in days. Five-star review from the owner on launch.

Youth sports club · Louisville, KY
A clean program site with schedules, coach profiles, and registration paths, designed for parents on phones.
Program information found in one tap instead of a PDF.
Fifteen minutes. We show you exactly where Louisville customers are finding your competitors instead of you.
Website, Map Pack SEO, reviews, ads, and social, built as one engine and live within weeks, not quarters.
Rankings climb, reviews compound, and your phone rings with buyers who already chose you. You run the business.
What it costs
Prices are fixed and public: $229 to $497 a month for the core plans, on a six-month plan that then runs month to month. The free fifteen-minute audit is the first step, and it does not change the price.
HVAC, plumbing, roofing, electrical, landscaping, cleaning, concrete, remodeling, and most other home services. Home services is who we usually work with, but we also work with law firms, dental practices, real estate offices and automotive shops. If a customer searches for it on Google, we can rank it.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.