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Pricing

One Package. One Number Every Monday. Slate Marketing

We get Louisville trades owners more calls from Google, and send you one number every Monday. The Adaptive Package is $497 a month per location, setup included, on a 6-month plan.

Slate sells one package at one price. It is built for trades owners in Louisville and Southern Indiana: roofers, HVAC, plumbers, handymen, remodelers. Other local businesses we meet are welcome too. Every client gets the same work, and every client sees the same number every Monday.

The Adaptive Package: $497 a month.

Setup included. 6-month plan, then month to month. One price for every business, per location.

Before we start

  • We call your business after hours and see who picks up. Then we set your Google hours to when your phone actually gets answered, because Google ranks you lower when you show as closed.
  • A 49-point map of where you show up on Google today.
  • What your top competitor has: their reviews, and how fast they're getting new ones.
  • One question: which job pays you best? Everything we build points at more of that job.

By day 30

  • Your Google profile rebuilt: the right main category, every service listed, real hours, photos, and your website mirrored to match it.
  • Your website built or rebuilt in your name, on your domain, hosted and kept up, and tuned for what your customers search: page titles, services, your town.
  • Reviews on autopilot: past customers asked a few a day, and the ask after every finished job, from the software you already use.
  • A reply to every 4 and 5 star review in your voice. Lower stars we answer with you.
  • A new 49-point map next to your day-one map.

Every week

  • A text every Monday: new reviews this week, your total, and calls when we can track them.
  • Your 5 star reviews posted to social.

Every month

  • 4 new pages on your site, built around the job that pays you best.
  • Your map, checked again.

Our promise. Your Google profile rebuilt in 30 days and your Monday number sent every week, or month 7 is free. We don't promise rankings or a number of calls; you see the numbers every week.

Not in the package: backlinks, PR, and social posting from your job photos. Ads is the one add-on below.

Start smaller, or add ads.

Each of these is a fixed list of work at a published price.

Website only

from $147 a month

Just a website, no SEO: built or rebuilt in your name, on your domain, with hosting, security and weekly checks. The package already includes a website; this is for owners who only want the site. The price depends on the size of the site.

How it works

Reviews on Autopilot

$229 a month

Just the reviews, setup included: the past-customer ask, the automatic ask after every job, replies, and the Monday count.

How it works

Ads add-on

$499 a month + 12% of ad spend

Google Search ads, Local Services Ads and Meta lead ads, added to the package. Your ad budget goes on your own card, starting at $1,500 a month. Before you sign, we show you what a click costs in your town.

How it works

How it works.

The same rules for every client.

6 months, then month to month

Your card is charged when you sign. Leave early with 30 days' notice and one month's fee.

Pay 6 months, get one month free

You pay for 5 and get 6.

Pay 12 months, get 3 months free

You pay for 9 and get 12.

More than one location

$497 for each location. More locations means more work, so each one is its own package.

You own everything

Your domain, your site, your Google profile and your ad accounts stay in your name.

Jack Moutardier and Daxton Noe in Slate Marketing polosSlate Marketing LLC business cards on the conference tableJack Moutardier and Daxton Noe at the conference table

The two people who do the work on every package.

If you have pricing, put it on the site. Most people do not want to call to find out what you charge, and the ones who know your price before they call are far more likely to go with you.
Jack Moutardier, co-founder

Pricing questions.

Anything not answered here, ask on the free audit or call (502) 305-9815.

What does Slate cost?

The Adaptive Package is $497 a month per location, setup included: your website built and kept up, your Google profile rebuilt in 30 days, reviews on autopilot, 4 new pages a month and one number every Monday. Your website is built and kept up inside the package. Just a website, no SEO, starts at $147 a month, reviews on their own are $229, and the ads add-on is $499 plus 12% of ad spend.

Why six months?

Your profile gets rebuilt in month one, and reviews and rankings build on it from there. Most owners see the map move well before month six, and the Monday text shows you the numbers while it does. Every plan starts with a 6-month term, then runs month to month.

What if I want out early?

Give 30 days' notice and pay one month's fee. Everything we built stays yours: your domain, site, Google profile and accounts.

Can I pay ahead?

Yes: pay 6 months ahead and one month is free; pay 12 months ahead and 3 months are free.

Is anything guaranteed?

Your Google profile rebuilt in 30 days and your Monday number sent every week, or month 7 is free. We don't promise rankings or a number of calls; you see the numbers every week.

Do bigger companies pay more?

Only by location: $497 for each one. The work is the same for every business, so the price is too.

Do you work with businesses that aren't trades?

Yes, when we meet them. The package works the same way.

Claim your free visibility audit.

Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.

Loading the booking calendar. You can also call (502) 305-9815.