Practice-area pages
Personal injury, family, criminal defense, estate: one page per practice, each written for its own search and its own client.


A Louisville attorney SEO company for small law firms: Slate Marketing LLC ranks practices in Louisville, Kentucky and Southern Indiana for the cases they want.
Legal search in Louisville is expensive to buy and crowded to rank, but most of the competition is a handful of large firms and directories, and a small firm can own its practice areas and its part of town. Attorney SEO means a page for each practice area written for what a client types, a Google Business Profile in the right legal categories with the office address and hours exact, reviews requested in a way the bar rules allow, and a website that loads fast and makes the call obvious. We track rankings by practice area and report the calls, not the traffic. We are not a legal marketing conglomerate; you work with the two founders directly.
SEO is not a one-time setup. It is a game of adding things: a new page for every question Search Console shows people asking, the profile updated every week, and reviews coming in every month.
Best for: Solo and small firms in Louisville that get referrals but nothing from search.
Personal injury, family, criminal defense, estate: one page per practice, each written for its own search and its own client.
Categories, attorney listings, hours and photos set for how Google ranks law offices, with the office pin exactly where clients park.
Requests that comply with Kentucky and Indiana advertising rules, no incentives, every review answered.
Part of our law firms and attorneys marketing.
For specific practice areas and neighborhoods, yes. The large firms win the broadest terms; a small firm wins the specific ones, which is where the cases are anyway.
Yes. Google Screened listings for attorneys show above the results, and we manage them beside the SEO.
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.