Core Web Vitals pass
Largest paint, layout shift and interaction delay measured on a throttled phone, then fixed to Google's thresholds, with the before and after numbers in your report.
Website Speed Optimization
| Fast Enough to Rank and Convert | Slate MarketingWebsite speed optimization and technical SEO from Slate Marketing LLC gets a local business site under two seconds on a phone, in Louisville, Southern Indiana and Cincinnati.
A slow site loses twice: Google measures it through Core Web Vitals, and a homeowner on a phone gives up before the page draws. Technical SEO is everything under the copy that decides whether a page can rank at all: load speed, mobile layout stability, crawlability, canonical tags, structured data, and the redirects and errors that pile up over years of edits. We start with a measured baseline, fix what actually moves the numbers rather than everything a tool flags, and re-measure. For most contractor sites that means images, fonts and third-party scripts, then the indexing problems Search Console has been reporting for months. Sites we build pass every Core Web Vitals threshold from the start.
Crawl and indexing
A site Google can crawl from end to end.
Broken links redirected, clean URLs, one address per page and an XML sitemap that lists only the pages worth indexing. When the crawler never hits a dead end or a duplicate, new pages are picked up in days instead of weeks, and the pages you already have stop competing with each other.
SEO is not a one-time setup. It is a game of adding things: a new page for every question Search Console shows people asking, the profile updated every week, and reviews coming in every month.
Website Speed Optimization: what is included.
Best for: Businesses whose site was built years ago, edited by many hands, and now feels slow.
Crawl and index cleanup
Broken links, redirect chains, soft 404s, duplicate pages and blocked resources found and resolved, so Search Console stops filling with errors.
Structured data
Business, service, FAQ and breadcrumb schema written correctly, so Google reads what the page is about without guessing.
One part of seo and map pack rankings, which explains how the pieces fit together.
Technical SEO and speed questions.
Will you fix speed on a site you did not build?
Yes, on most platforms. We audit first; if the platform itself is the problem, we say so and show the cost of rebuilding versus patching.
How fast is fast enough?
Google's thresholds: largest paint under 2.5 seconds, layout shift under 0.1, interaction delay under 200 milliseconds, measured on a mid-range phone. We report against those numbers.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
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