Measurement first
Call tracking, form tracking and session recordings installed before anything changes, so every improvement is a number.
Louisville Conversion Rate Optimization
| More Calls From the Traffic You Have | Slate MarketingLouisville conversion rate optimization from Slate Marketing LLC turns the visits a local business already gets into calls and forms.
Most local business websites do not have a traffic problem; they have a conversion problem. The visitor arrives from the map or an ad, cannot find the phone number, is not sure you serve their town, sees no reviews, and leaves. Conversion rate optimization is the work of finding where they leave and fixing it: call and form tracking so the numbers are real, recordings and heatmaps to watch what people actually do, then changes to layout, offer and wording tested against the current version. It is the cheapest lead you can buy, because the traffic is already paid for. We run it on our own builds and on sites we did not build. If the site can't be fixed page by page, a website redesign starts clean and keeps the addresses.
Funnel or form
A few short steps beat one long form.
A form that asks for name, email, phone, address, city, state, zip and a message up front loses most of the people who start it. Asking for the service first, then the problem, then the contact details gets the small commitments before the big one. It is the same three-step funnel on our own contact page.
If you have a domain, keep it. If you do not, we buy it for you, and the day you stop working with us it is yours, along with the code of the site. We do not hold clients hostage.
Louisville Conversion Rate Optimization: what is included.
Best for: Businesses with steady traffic from ads or the map and a phone that does not ring enough.
The first-screen fix
Phone, reviews, service area and offer moved to where a phone visitor sees them without scrolling. This alone moves most local sites.
Tests, not opinions
Two versions of a page run against each other; the winner stays.
One part of conversion-focused web design, which explains how the pieces fit together.
Conversion rate optimization questions.
How much traffic do you need to test?
A few hundred visits a month is enough to fix the obvious problems. True split tests need more; for smaller sites we make the proven changes and measure before and after.
Do you need to rebuild the site?
Not usually. Most gains come from the first screen and the call to action. If the platform itself is the problem, we say so.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
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