URL and ranking map
A crawl of the existing site, every page matched to its new home, redirects written and tested before launch.


Website redesign from Slate Marketing LLC rebuilds a Louisville, Kentucky or Southern Indiana business site for speed and calls without losing its rankings.
The danger in a redesign is not the design. It is that the pages Google already ranks get new addresses, the old ones start returning errors, and the business loses in a week what took years to earn. If the pages only need to convert better, conversion rate optimization in Louisville is the smaller job; a redesign is for when the structure itself is the problem. A redesign done properly starts with a crawl of the current site: every URL, every title, every page with traffic, mapped to its replacement before a line of the new site is built. Then the new site is designed around what the old one was missing, usually speed, mobile layout and a clear call to action, and launched with the redirects in place and the sitemap resubmitted the same day. Rankings hold; calls go up.
If you have a domain, keep it. If you do not, we buy it for you, and the day you stop working with us it is yours, along with the code of the site. We do not hold clients hostage.
Best for: Businesses with a site that ranks a little, converts badly, and cannot afford to start over from zero.
A crawl of the existing site, every page matched to its new home, redirects written and tested before launch.
Tap-to-call, reviews and the offer moved to the first screen; the mission statement moved off it.
Redirects live, sitemap submitted and Search Console checked at launch, with a follow-up crawl a week later.
One part of conversion-focused web design, which explains how the pieces fit together.
Not if the URLs and titles that rank are preserved or redirected one-to-one. That mapping is the first thing we do, and the reason most redesign horror stories do not happen here.
The domain, yes, always. Hosting moves to ours, which is included, unless there is a reason to keep yours.
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.