After-hours emergency campaigns
Call-only ads on burst pipe, no hot water and sewer backup searches, scheduled for the hours competitors go dark.
Google Ads for Plumbers
| First on the Screen at 2 a.m. | Slate MarketingGoogle Ads for plumbers from Slate Marketing LLC pays only for the Louisville, Kentucky and Southern Indiana searches that mean a job this week.
Plumbing ads are unusual in one way: the most valuable clicks happen when most plumbers are asleep. Emergency searches after hours convert at a rate no daytime search matches, and the competition thins out, so a campaign that stays on all night with a phone that is actually answered wins jobs at a fair price. We run call-only ads for emergencies, standard search campaigns for water heaters, drains and remodels, a schedule that raises bids at night and on weekends, and a landing page that asks for nothing but a tap. Every call is recorded, so you hear which searches produce jobs and which produce someone asking how to shut off a valve.
Buying intent
Buy the searches that mean a job today.
Emergency plumbing repair, water heater replacement, burst pipe: searches like these mean someone needs a plumber now. We bid on those and leave the how-to searches alone, so the budget goes to people ready to call.
Conversion tracking shows you where people drop out of a funnel. If everyone quits on one question, reword it or cut it. And ads are not set-and-forget. That is thousands of dollars a month; we look at them every day.
Google Ads for Plumbers: what is included.
Best for: Plumbers who answer the phone at night and want the searches to match.
Project campaigns by day
Water heaters, repiping and remodel searches on their own budgets and pages.
Every call recorded
Calls scored weekly; searches that bring information-seekers cut before they cost you another night.
Part of our plumbers marketing, alongside seo for plumbers and plumber website design.
Plumbing ads questions.
What if we cannot answer at night?
Then we do not run the night campaign. Paying for a call that goes to voicemail is the fastest way to waste a budget, and we would rather tell you so.
Do plumbers qualify for Local Services Ads?
Yes. Licensed plumbers are eligible for the Google Guaranteed badge, and we run it alongside the search ads.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
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