Verification and setup
Background check, license and insurance documentation submitted correctly the first time, so the badge is live in weeks rather than months.
Local Services Ads Management
| Above the Map, Paid per Lead | Slate MarketingLocal Services Ads management from Slate Marketing LLC gets contractors in Louisville, Southern Indiana and Cincinnati the Google Guaranteed badge and the leads that come with it.
Local Services Ads are the Google Guaranteed listings that appear above everything else on many home services searches, and you pay per lead rather than per click. That makes them the best-value placement most contractors are eligible for, and the most neglected: the ranking depends on review count, response speed and hours, not bids, and unanswered leads and undisputed junk leads quietly drain the budget. We handle the verification and licensing paperwork, tune the profile for ranking, dispute every lead that was not a real customer so you are credited, and set up instant text-back so you respond first. It runs beside Google Ads and the SEO, each covering the searches the others miss.
Local Services Ads
Google Guaranteed, above everything else on the page.
Local Services Ads sit at the very top of the results with the Google Guaranteed badge, and you pay per lead instead of per click. We handle the verification, the profile, disputes for leads that were never real jobs, and the weekly budget.
Conversion tracking shows you where people drop out of a funnel. If everyone quits on one question, reword it or cut it. And ads are not set-and-forget. That is thousands of dollars a month; we look at them every day.
Local Services Ads Management: what is included.
Best for: Licensed trades that are eligible for the badge and either not using it or paying for leads they never wanted.
Ranking inside LSA
Reviews, response time and hours managed, because that is what orders the Guaranteed listings.
Lead disputes and budget
Every lead reviewed; spam and wrong-service leads disputed for credit; weekly budget set to what your calendar can take.
One part of paid ads: google, lsa and meta, which explains how the pieces fit together.
Local Services Ads questions.
Which trades qualify for Local Services Ads?
Most home services: HVAC, plumbing, electrical, roofing, cleaning, landscaping, garage doors and more. Eligibility depends on your license and insurance, which we confirm on the audit.
How is this different from Google Ads?
Local Services Ads charge per lead and rank on trust signals; Google Ads charge per click and rank on bids. Most contractors should run both.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.