Search ads on buying intent
Google Ads on emergency, repair and quote searches only, each click sent to a landing page built for that search.
Advertising Agency Louisville
| Ads for the Trades, Measured in Calls | Slate MarketingAn advertising agency in Louisville, Kentucky for contractors and local service businesses, Slate Marketing LLC buys only the searches that mean a job.
Louisville's best-known advertising agencies build brand campaigns for large companies: television, billboards, award-winning creative. A contractor needs something else: ads that put your number in front of someone who needs a roof, a plumber or a new AC this week, and proof of which ads produced jobs. That is the advertising we do. Google Ads on buying searches, Local Services Ads with the Google Guaranteed badge for eligible trades, and Facebook and Instagram ads built from your finished jobs, each tracked to the call. Management is $499 a month plus 12% of ad spend, the spend stays in your own account, we never charge per lead, and it runs on a six-month plan.
Six months, then month to month
Six months to start, then month to month.
Every plan starts with a six-month term, then runs month to month. Leave early with 30 days' notice and one month's fee. Pay six months ahead and one month is free; pay a year and three are free. Your ad spend stays on your own card.
Conversion tracking shows you where people drop out of a funnel. If everyone quits on one question, reword it or cut it. And ads are not set-and-forget. That is thousands of dollars a month; we look at them every day.
Advertising Agency Louisville: what is included.
Best for: Louisville contractors and service businesses that want ads judged by booked jobs, not impressions.
Local Services Ads
Google Guaranteed listings above the map for eligible trades, ranked on reviews and response time.
Facebook and Instagram from your own jobs
Campaigns built from finished work, aimed at the neighborhoods you want more of.
Every call tracked
Calls and forms tied back to the ad that produced them, so the budget follows jobs, not clicks.
One part of paid ads: google, lsa and meta, which explains how the pieces fit together.
Advertising agency questions.
Is an advertising agency the same as a marketing agency?
They overlap. An advertising agency focuses on paid placements, while a marketing agency also covers the website, SEO and reviews. We do both: Google lists us as a marketing agency, and the ads, website, SEO and reviews are run by the same two founders.
What do Louisville contractors spend on ads?
In most Louisville trades a workable Google Ads budget starts around $1,500 a month in ad spend, paid to Google directly, plus management.
How long is the term?
Every plan starts with a six-month term, then runs month to month. Leave early with 30 days' notice and one month's fee.
Why owners pick Slate over bigger agencies
Twenty-two five-star reviews in seven months
Slate Marketing signed its first client seven months ago and already has 22 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
A six-month term, not a lock-in
SEO takes about six months to show, so every plan starts with six months, then runs month to month. Leave early with 30 days' notice and one month's fee. No two-year lock, no auto-renewal trap.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A promise we can be checked on, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. What we promise is the work we control: your Google profile rebuilt in 30 days and a number every Monday, or month 7 is free.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.