How much does Google Ads cost in Louisville?
Most Louisville trades need about $1,500 a month in ad spend to learn what works, plus management. Urgent home service clicks commonly cost $15 to $60.
Google Ads in Louisville costs two things: ad spend, paid to Google, and management. In most Louisville home service trades a workable budget starts around $1,500 a month in ad spend, because below about ten clicks a day you cannot learn which searches produce jobs, and clicks on urgent searches like emergency plumber or AC repair commonly cost $15 to $60 each. Management is a separate fee: at Slate, $499 a month plus 12% of ad spend, and the spend goes to Google from your own account.
Your account, your spend
Ad spend goes from your card to Google.
The ad account is in your name and Google bills you directly, so you can see every dollar that went to clicks. Our fee is separate and published: $499 a month plus 12% of ad spend. Nothing is marked up inside the account.
Typical 2026 Google Ads costs in Louisville
| Cost | Typical range | Notes |
|---|---|---|
| Ad spend | $1,500 a month and up | Paid to Google; enough for about ten clicks a day in most trades |
| Cost per click | $15 to $60 for urgent home services | Higher for roofing and emergency work, lower for routine jobs |
| Management | $300 to $1,500 a month | Keyword cuts, landing pages, call tracking and weekly changes |
| Landing page | Often included, or a one-time fee | One page per campaign, built for that search |
How to tell if it is paying off
Judge Google Ads on booked jobs, not clicks. Divide the month's spend and fees by the jobs the ads produced: if a $9,000 roof costs $600 in ads to win, that is a good month, and if the calls are price shoppers and wrong numbers, the keywords are wrong. That only works when every call is tracked back to the search that produced it.
- Waste: broad match on research searches like how to fix a leak.
- Waste: clicks sent to the home page instead of a page built for the ad.
- Waste: no call tracking, so nobody knows which keywords produce jobs.
- Waste: leads that wait an hour for a call back.
Slate runs Google Ads management in Louisville on buying-intent keywords only, with a landing page per campaign, call tracking, and every call traced to the search that produced it. For eligible trades, Local Services Ads charge per lead instead of per click. Not sure which to start with? Read Google Ads versus local SEO or what SEO costs in Louisville.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Common questions
How much does Google Ads cost in Louisville?
Plan on about $1,500 a month in ad spend for most home service trades, plus a management fee, with urgent clicks commonly $15 to $60 each.
What does Slate charge for Google Ads?
A retainer of $499 a month plus 12% of ad spend. The spend itself goes to Google from your own account, which you keep, and we never charge per lead.
Are Local Services Ads cheaper than Google Ads?
They charge per lead instead of per click, and for eligible trades the cost per booked job can come in lower. Many trades run both.
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