Search ads on buying intent
Google Ads on emergency, repair and quote searches only, each click sent to a landing page built for that search.
Advertising Agency Louisville
| Ads for the Trades, Measured in Calls | Slate MarketingA Louisville, Kentucky advertising agency for contractors and local service businesses: Slate Marketing LLC buys only the searches that mean a job.
Louisville's best-known advertising agencies build brand campaigns for large companies: television, billboards, award-winning creative. A contractor needs something else: ads that put your number in front of someone who needs a roof, a plumber or a new AC this week, and proof of which ads produced jobs. That is the advertising we do. Google Ads on buying searches, Local Services Ads with the Google Guaranteed badge for eligible trades, and Facebook and Instagram ads built from your finished jobs, each tracked to the call. Management is $499 a month plus 12% of ad spend, the spend stays in your own account, we never charge per lead, and there is no contract.
Month to month
No contract. We earn it every thirty days.
There is no annual contract and no cancellation fee. Pay six months ahead and one month is free; pay a year and three are free. Either way, the reason you stay is that the phone is ringing.
Conversion tracking shows you where people drop out of a funnel. If everyone quits on one question, reword it or cut it. And ads are not set-and-forget. That is thousands of dollars a month; we look at them every day.
Advertising Agency Louisville: what is included.
Best for: Louisville contractors and service businesses that want ads judged by booked jobs, not impressions.
Local Services Ads
Google Guaranteed listings above the map for eligible trades, ranked on reviews and response time.
Facebook and Instagram from your own jobs
Campaigns built from finished work, aimed at the neighborhoods you want more of.
Every call tracked
Calls and forms tied back to the ad that produced them, so the budget follows jobs, not clicks.
One part of paid ads: google, lsa and meta, which explains how the pieces fit together.
Advertising agency questions.
Is an advertising agency the same as a marketing agency?
They overlap. An advertising agency focuses on paid placements, while a marketing agency also covers the website, SEO and reviews. We do both, and Google lists us as an advertising agency and a marketing agency.
What do Louisville contractors spend on ads?
In most Louisville trades a workable Google Ads budget starts around $1,500 a month in ad spend, paid to Google directly, plus management.
Do I need a contract?
No. We work month to month.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.