Weather-driven budgets
Repair campaigns that open up on heat waves and cold snaps and pull back when the weather breaks.
HVAC PPC Management
| Budget That Follows the Forecast | Slate MarketingHVAC PPC management from Slate Marketing LLC puts heating and cooling contractors in Louisville, Kentucky and Southern Indiana at the top of the page when a system fails.
HVAC search volume follows the thermometer, and so should the ad budget. The first ninety-degree day produces more AC repair searches than the whole of April, and an account set to a flat daily budget runs out by noon. HVAC pay-per-click done properly means repair campaigns that scale up with the forecast and down after it, installation campaigns that run steadily on higher-value searches, and maintenance-plan campaigns in the shoulder months when clicks are cheap. Each lands on its own page with tap-to-call at the top. We track every call to the keyword, cut the searches that never book, and report the cost per booked job, which is the only number that matters.
Checked daily
Never set and forgotten.
Search terms, bids and budgets get looked at every day, and searches that waste money go on the negative list the same day. In HVAC, where one heat wave can double the calls overnight, a weekly check is too slow.
Conversion tracking shows you where people drop out of a funnel. If everyone quits on one question, reword it or cut it. And ads are not set-and-forget. That is thousands of dollars a month; we look at them every day.
HVAC PPC Management: what is included.
Best for: HVAC companies whose ads run out of budget on the days that matter most.
Separate repair and install campaigns
Emergency searches and replacement searches bid, written and landed differently, because the callers are different.
Cost per booked job
Calls recorded, scored and matched to keywords, reported as what a booked job cost, not what a click cost.
Part of our hvac companies marketing, alongside hvac seo services and hvac website design.
HVAC ads questions.
Is HVAC PPC worth it with SEO running?
Yes, and especially during peaks, when the Map Pack alone cannot take every call. Ads cover the searches SEO is still climbing and the hours the map is crowded.
Can you run our Local Services Ads too?
Yes. HVAC is eligible for the Google Guaranteed badge, and we manage it beside the search campaigns.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.