Full listing audit
Every place your business already appears, with the mismatches flagged: old suites, second phone lines, the name with and without LLC.
Citation Building Service
| Every Listing Says the Same Thing | Slate MarketingCitation building and NAP cleanup from Slate Marketing LLC makes a Louisville or Southern Indiana business read the same on every directory Google trusts.
A citation is any place on the web that lists your business name, address and phone number. Google compares them. When an old listing shows a previous address or a number you no longer answer, the mismatch reads as doubt, and doubt costs Map Pack position. Citation work is unglamorous, which is exactly why competitors skip it. We find every existing listing, fix or remove the wrong ones, submit the business to the directories that carry weight in your trade and your area, and keep them consistent as the business changes. It is the foundation the rest of local SEO stands on, and it is included in every SEO plan we run.
Map Pack and citations
Citations are how the Map Pack checks that you are real.
Google compares your business name, address and phone number across the directories it trusts. When they match everywhere, your profile earns confidence for the searches around you; when they disagree, it ranks lower or not at all. We clear out the duplicates and build the listings that matter on both sides of the river.
SEO is not a one-time setup. It is a game of adding things: a new page for every question Search Console shows people asking, the profile updated every week, and reviews coming in every month.
Citation Building Service: what is included.
Best for: Businesses that have moved, changed numbers or rebranded and never cleaned up the trail.
Core directory submissions
The general directories Google checks, plus the trade-specific ones for your industry, submitted with identical details.
Duplicate removal
Duplicate Google and directory listings split your reviews and your rank. We claim and merge or remove them.
Citation cleanup
Wrong addresses, old phone numbers and duplicate listings corrected at the source, including the data aggregators that feed hundreds of smaller directories, so the fixes stick.
One part of seo and map pack rankings, which explains how the pieces fit together.
Citations and NAP questions.
How many citations does a local business need?
Consistency beats volume. Forty accurate listings on directories that matter outrank four hundred on ones that do not. We build the right set for your trade and stop there.
Is this a one-time job?
The initial cleanup is. Listings drift as data aggregators refresh, so we recheck them on a schedule as part of the SEO plan.
What is a citation cleanup service?
Finding every listing that shows the wrong name, address or phone and correcting or removing it, starting with Google, Apple, Bing, Yelp, Facebook and the data aggregators. Corrections spread over the following weeks as directories refresh.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
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