How do I get my business on Google Maps in Louisville?

Create and verify a free Google Business Profile. Showing up costs nothing; showing in the top three takes the steps below.

To get your business on Google Maps in Louisville, create a free Google Business Profile at google.com/business, enter your business name, category, address or service area and phone number, and verify it, usually by video, phone, email or postcard. Once verified, the business appears on Google Maps. Appearing is the easy part. Showing in the top three for a search like plumber Louisville takes the right category, a complete profile, matching listings across the web, steady reviews, and a website page for each service and area. Slate Marketing LLC does that work for Louisville businesses.

Jack Moutardier and Daxton Noe at the conference tableJack Moutardier and Daxton Noe in Slate Marketing polosJack Moutardier and Daxton Noe going over a client plan at the conference table

Step by step

  • Sign in at google.com/business with the Google account you want to own the profile, and add your business.
  • Choose the primary category that matches your main service exactly, such as Roofing contractor or Plumber.
  • Add your address, or hide it and set a service area if you work at customers' homes, listing the Louisville neighborhoods and suburbs you cover.
  • Verify. Google offers a video, phone, email or postcard option depending on the business.
  • Fill in everything: hours, services, photos of real jobs, and a description that says what you do and where.

Getting into the top three

Google ranks map results on relevance, distance and prominence. You cannot move your address, but you control the rest: the right categories, the same name, address and phone number on every directory, a steady flow of new reviews, weekly posts and photos, and a website with a page for each service and Louisville area.

If your address is across the river in Southern Indiana, the map will favor you there, and Louisville searchers will see Louisville businesses first. Town pages on your website and reviews that mention Louisville neighborhoods help you show in the regular results either way.

Slate's Google Business Profile optimization in Louisville does all of this, our Map Pack checklist has the twenty steps as a free PDF, and citation building fixes the listings. More in local SEO services in Louisville.

Why owners pick Slate over bigger agencies

  1. Seventeen five-star reviews in six months

    Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.

  2. No contract that locks you in

    Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.

  3. Open pricing, open process

    Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.

  4. If you're unhappy, we're unhappy

    Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.

  5. A real guarantee, not a ranking promise

    Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.

Common questions

How do I get my business on Google Maps in Louisville?

Create and verify a free Google Business Profile with your category, address or service area and phone number. Verified profiles appear on Google Maps.

Does it cost anything to be on Google Maps?

No. A Google Business Profile is free. Paid options like Local Services Ads show above the map, but the listing itself costs nothing.

Why is my business not showing on Google Maps?

Usually the profile is unverified, suspended or in the wrong category, or the searcher is too far away. Check the profile's status first, then the category.

Claim your free visibility audit.

Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.

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