Category and service audit
The exact primary category, the secondary categories worth having, and a services list written for what people search rather than what your invoice says.


Google Business Profile optimization from Slate Marketing LLC rebuilds the listing Louisville and Southern Indiana customers see first.
Your Google Business Profile is the listing that shows in the map (here is how to get your business on Google Maps in Louisville if it is missing), and most owners set it up once and never touch it again. That is the gap. Google reads the primary category, the secondary categories, the services list, the description, the photos and how often you post, and it ranks profiles that look alive and specific above ones that look abandoned. We audit the profile against the top three listings in your market, rebuild it field by field, set up weekly posts, answer the Q&A before a competitor does, and connect a review flow so the profile keeps improving on its own. The twenty steps are in our free Map Pack checklist. Most profiles we rebuild show measurable movement inside a month.
SEO is not a one-time setup. It is a game of adding things: a new page for every question Search Console shows people asking, the profile updated every week, and reviews coming in every month.
Best for: Owners who have a profile, get some calls from it, and know it should be doing far more.
The exact primary category, the secondary categories worth having, and a services list written for what people search rather than what your invoice says.
A photo plan you can keep up with from a phone, weekly posts scheduled for you, and the Q&A section seeded with the questions your customers already ask.
Competitors keyword-stuffing their names get reported. Profile changes are made carefully, so you never lose the listing to a suspension.
One part of seo and map pack rankings, which explains how the pieces fit together.
Yes. Service-area businesses hide the address and list the areas they serve. We set it up the way Google's guidelines require, which is also the way that ranks.
Always. It is your listing. We work inside it as a manager, and you own it before, during and after the engagement.
Full answers: How do I get my business on Google Maps in Louisville?
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.