Matched to the search
The headline says what the ad promised and what the person typed, which is what Google's quality score and the homeowner both reward.
Landing Page Design Service
| One Page With One Job | Slate MarketingLanding page design from Slate Marketing LLC gives ad campaigns run by contractors and local businesses one page with one job: the call.
Sending ad clicks to your home page is the most common way local businesses waste ad spend. The home page has a menu, a story and six services; the person who searched emergency AC repair wants a phone number. Building that page is where conversion rate optimization in Louisville starts. A landing page is a single page with a single action: the offer at the top, tap-to-call and a short form, your reviews and guarantee beside them, and nothing that leads anywhere else. We build one per campaign, match its wording to the ad and the search, and measure it on calls and forms rather than visits. Pages load in under a second on a phone and can be live within days of the campaign brief. When the whole site is the problem, a website redesign fixes it without losing what ranks.
One ad, one page
The page says what the ad promised.
The headline on the page matches the ad the person clicked, the offer matches what they searched, and there is one thing to do: call or ask for a quote. Matching the page to the ad raises Google's quality score, which lowers what you pay for every click.
If you have a domain, keep it. If you do not, we buy it for you, and the day you stop working with us it is yours, along with the code of the site. We do not hold clients hostage.
Landing Page Design Service: what is included.
Best for: Anyone running ads to a home page, or about to.
Call and form tracking
Every call and submission tied back to the campaign and keyword, so the numbers you see are real.
Variants tested
Two versions of the offer or headline run against each other, and the loser retired.
One part of conversion-focused web design, which explains how the pieces fit together.
Landing pages questions.
Do I need a landing page if I have a good website?
For ads, yes. A good website serves many purposes; an ad click has one. The page that matches it converts at a multiple of the home page.
Can landing pages hurt SEO?
No. They are kept out of the search index on purpose, so they never compete with your real service pages.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
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