Creative from real jobs
Photos and short video from your finished work, cut and captioned for the feed. No stock, no rendered people.
Facebook Ads for Contractors
| Your Best Job, in Front of the Next One | Slate MarketingFacebook and Instagram ads for contractors from Slate Marketing LLC reach homeowners in the Louisville, Kentucky and Southern Indiana neighborhoods you serve.
Nobody scrolls Facebook looking for a roofer, which is why contractor ads there fail when they are written like search ads. They work when they show the work: a finished patio in a neighborhood the viewer recognizes, a before-and-after, a short clip from the job site. Meta ads reach homeowners who were not searching yet, in a radius around the jobs you want more of, and a lead form that is answered within a minute turns interest into an appointment before it cools. We build the creative from your own photos and video, run tight geographic targeting, connect the lead form to instant text-back, and report in booked estimates rather than likes.
Facebook and Instagram
Seen on Google, then again in the feed.
People who searched for your service or visited your site see your real job photos and reviews on Facebook and Instagram over the following days. By the time they are ready to call, your company is the one they already know.
Conversion tracking shows you where people drop out of a funnel. If everyone quits on one question, reword it or cut it. And ads are not set-and-forget. That is thousands of dollars a month; we look at them every day.
Facebook Ads for Contractors: what is included.
Best for: Contractors with photogenic work, patios, roofs, remodels, who want a steady stream of estimate requests between searches.
Radius and retargeting
Ads shown around the neighborhoods you want, and again to people who visited your site or profile without calling.
Lead forms to your phone
Every submission lands in your inbox and on your phone the moment it is sent, because a Facebook lead an hour old is already gone.
One part of paid ads: google, lsa and meta, which explains how the pieces fit together.
Facebook and Instagram ads questions.
Do Facebook ads work for emergency trades?
Less well than search. A burst pipe is a search, not a scroll. For repairs we lean on Google; for projects people plan, Meta is often the cheaper lead.
Can you use my own photos?
We prefer to. Real jobs in real local neighborhoods outperform anything produced, and they are what a homeowner trusts.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.