Storm campaigns on standby
Hail and wind damage campaigns prebuilt with their own landing pages, switched on within hours of the weather.
Google Ads for Roofers
| On the Day the Hail Falls | Slate MarketingGoogle Ads for roofers from Slate Marketing LLC buys only the searches that mean a roof, in Louisville, Kentucky and Southern Indiana.
The week after a storm is the most expensive week of the year to advertise roofing and the most profitable, because every homeowner with a damaged roof is searching at once. Roofing ads have to be ready before that day: campaigns built and paused, storm-damage landing pages live, call tracking on, budget rules set to open the tap when the searches spike and close it when they fade. Between storms the account runs a steady replacement and repair campaign in a radius you choose, on searches like roof replacement cost and roof repair near me, landing on a page that offers an inspection rather than a brochure. Both founders are Google Ads certified and run the account themselves.
Call tracking
Every call traced to the ad that made it.
Calls and form fills are tracked back to the campaign, the search and the ad that produced them, so you know your real cost per lead and which roofing searches pay for themselves, and the budget moves to those.
Conversion tracking shows you where people drop out of a funnel. If everyone quits on one question, reword it or cut it. And ads are not set-and-forget. That is thousands of dollars a month; we look at them every day.
Google Ads for Roofers: what is included.
Best for: Roofers who lose storm week to companies with bigger budgets and want a plan ready before the next one.
Replacement campaign all year
Replacement, repair and inspection searches in your radius, with insurance-claim pages for the homeowners who need them.
Calls scored, not clicks counted
Every call recorded and rated, so the budget follows the searches that book inspections.
Part of our roofing contractors marketing, alongside roofing seo company and roofing website design.
Roofing ads questions.
How much should a roofer spend on Google Ads?
It depends on your market and the season; storm weeks justify far more than a quiet March. We size the baseline on the audit and set rules for the spikes.
Should roofers use Local Services Ads instead?
As well as. The Guaranteed badge ranks on reviews and response speed, and it sits above the search ads. Most roofers should run both.
Why owners pick Slate over bigger agencies
Seventeen five-star reviews in six months
Slate Marketing signed its first client six months ago and already has 17 five-star Google reviews from the owners we work for. There are agencies twenty years old with fewer. Read every one on our reviews page.
No contract that locks you in
Many agencies want six or twelve months in writing. We work month to month and keep your business by earning it, not by holding you to a signature.
Open pricing, open process
Every starting price is on our pricing page. Before you commit, you see the number, what it covers and exactly how we will do the work. No fine print and no surprise charges.
If you're unhappy, we're unhappy
Our clients come first. Both founders, Jack Moutardier and Daxton Noe, work on every account and answer the phone, so a problem goes straight to the people who can fix it.
A real guarantee, not a ranking promise
Nobody honest can guarantee rankings, and the Map Pack rotates. We guarantee you will be satisfied with the work, or we keep working until you are, and where your review history supports it we put a Map Pack guarantee in writing.
Claim your free visibility audit.
Fifteen minutes with a founder, and you leave knowing exactly what is costing you calls, whether or not you hire us.
Loading the booking calendar. You can also call (502) 305-9815.